Education Pay$ — Get Yours is a social media marketing campaign created to provide positive educational and mentoring messages to young African-American males.
Campaign Facts:
- Nine-month timeframe
- Target audience—10 to 13 year-old African-American boys
- Piloting in three Cleveland neighborhoods—Central, Mt. Pleasant and Slavic Village
- Vision to expand regionally and nationally
- Funded by generous philanthropic support
- Developed by PolicyBridge
PolicyBridge is a public policy think tank with a regional focus. The organization provides research, analysis, and proactive initiatives that directly address the fundamental questions affecting the future economic growth, development, and stability of the Northeast Ohio region. By bringing together leaders, analyzing policy implications, and developing new partnerships, PolicyBridge plays an active role in influencing change. Its mission is to create and sustain high quality discourse addressing public policy issues, which enlighten and energize fellow citizens, prompting them to take action.
PolicyBridge participates in discussions regarding Public and Private Education in the State of Ohio. Education is a major factor in the growth and development of the State and the Greater Cleveland Region. The current reality of partisan politics, bureaucracy, limited vision and a school funding model ruled unconstitutional by the State of Ohio Supreme Court all limit the potential of Ohio schools and hinder the educational attainment of Ohio’s children.
In May 2007, PolicyBridge released The Rap on Culture. The report discusses the education gap between young African-American males and their counterparts and the role that negative media images, messages and community influences play with this target audience. Education Pay$ — Get Yours is a direct result of the report and the overwhelming outpouring of community support it received.
Education Pay$ — Get Yours Supporters:
Basheer Jones
BrownFlynn
Call & Post
The Cleveland Foundation
The Cleveland Plain Dealer
Councilman Anthony Brancatelli
Councilman Zachary Reed
Councilwoman Phyllis Cleveland
Glazen Creative
Greater Cleveland Partnership
The LeBron James Family Foundation
Mobius Grey
Morino Ventures LLC
Mt. Pleasant Community Zone
Radio One
RPM International Inc.
Sherwick Fund
Sisters of Charity Foundation
St. Luke’s Foundation
Third Federal Savings & Loan Foundation
Village TV
For more information on PolicyBridge click the logo below:
